Overview

Become an expert in digital marketing and propel your business into the digital age!

In a constantly evolving digital world, mastering online marketing is essential for business success. The "Digital Marketing" course offers a balanced mix of theory and practice, focusing on developing the skills needed to navigate effectively in the digital environment.

Why choose this course?

Email Marketing: Learn to create effective email campaigns, turning subscribers into loyal customers.
Social Media: Discover how to use platforms like Facebook and Instagram to attract and engage your target audience.
Google Ads: Gain advanced skills in optimizing Google Ads campaigns for maximum results.
SEO: Understand how search engines work and how to optimize content to improve online visibility.
Collaboration and Budgeting Tools: Learn to plan and manage digital campaigns using dedicated tools for maximum efficiency.

By the end of the course, you will be able to:

Design and implement personalized digital strategies for your business.
Analyze data and optimize campaigns to achieve measurable results.
Use a variety of digital tools to achieve your marketing goals.
Adapt to rapid changes in the digital landscape and stay up to date with the latest trends.
Measure the effectiveness of your campaigns and make data-driven decisions.

Invest in your professional future and discover the unlimited potential of digital marketing!

Bonuses:

A nationally recognized certificate of completion.
Lifetime access to course materials and the online community.
Exclusive offers on various digital tools and services.

Don't miss this opportunity to transform your business! Sign up now!

Course Duration: October - December 2024
Format: Offline courses
Cost: 2999 MDL
Duration: 40 hours of direct contact, 10 hours of guided individual study

Days: Wednesday, Friday
Time: 17:30 - 19:30

Course plan

Module 1: Introduction to Digital Marketing

Digital Marketing: Overview and Introduction
Marketing Glossary: Terminology and Key Metrics

Module 2: Email Marketing

Email Marketing: From A to Z
Email Marketing: Practical Workshop – Mailchimp
Practical Workshop: Mailer Lite

Module 3: Facebook and Instagram Ads

Introduction to Facebook (Meta) Ads.
Account structure and campaign architecture.
Setting up ads.

Module 4: Google Ads

What is Google Ads and how to be first in Google searches.
Search campaigns, keywords, and optimal result monitoring.
Optimizing your Google My Business profile.

Module 5: Social Media Management

The fundamentals of social media management: Do’s & Don’ts.
Market research: Identifying target audiences and competitor analysis.
Social Media Content Marketing. Creating attractive campaigns (types, planning, do’s/don’ts).
Efficient management of social platforms: Maximizing your brand's impact.
Analyzing and measuring results: Monitoring campaign performance.
Advanced strategies for managing online communities.

Mentor

Cudobețchi Nadejda

Communications Specialist and Social Media Strategist

With over 10 years of experience in digital marketing and managing Facebook and Instagram pages. She is a communications consultant for businesses, public institutions, and organizations, Communications Manager at the Nicolae Botgros Palace of Culture in Cahul, and founder of the Nadejda Cudobețchi Communications and Promotion Agency.