REELS FROM SCRATCH

Overview

This course is designed for anyone who wants to learn how to create engaging, dynamic and effective Reels for Facebook and Instagram, regardless of their field of activity.

The course is entirely practice-oriented and uses only a mobile phone, along with accessible storytelling, filming and editing techniques. Participants will go through the entire Reels creation process: from finding an idea and shaping the message to filming, editing, publishing and analysing the results.

The aim of the course is to help each participant gain confidence in creating video content without the need for professional equipment or advanced technical knowledge.

Course Outcomes

By the end of the programme, participants will be able to:

generate relevant Reels ideas based on their field of activity and target audience;
create video messages using simple storytelling techniques;
apply content creation techniques adapted to organisations and businesses;
film high-quality, visually appealing videos using a mobile phone;
use different shot types, lighting and visual dynamics to create more engaging videos;
edit videos quickly and effectively using accessible applications;
create subtitles, text and visual elements for Reels;
publish optimised video content on Facebook and Instagram;
analyse results and improve future content.

ℹ️ Early Booking: MDL 1,300 until 9 September

Course plan

MODULE 1 Introduction to the World of Reels and Idea Development

What Reels are and why they are important for online communication
How video content distribution works on Facebook and Instagram
Types of Reels:
- educational
- presentation
- storytelling
- behind the scenes
- demonstrations and tutorials
- trend-based Reels
How to find content ideas
The structure of an effective Reel:
- the hook (the first few seconds)
- the main message
- the ending and call to action
Creating a simple script for filming

Outcome:

participants develop ideas and create structures for their own Reels

MODULE 2 Smartphone Filming and Content Creator Techniques

Setting up your phone for filming
Proper vertical filming for Reels
Lighting, background and positioning the person in the frame
Shot types used in video content:
- wide shot
- medium shot
- close-up
- detail shots
Simple camera movements
Content creator techniques:
- speaking directly to the camera
- demonstrating an activity
- filming in a vlog format
- dynamic shots
- simple transitions while filming

Outcome:

participants film their first materials for Reels

MODULE 3 — Consolidation and Practice: Filming Reels

Topics:

Reviewing filmed footage
Correcting common filming mistakes
Practicing different shot types
Creating a mini-script for filming
Practical exercise: filming a complete Reel

Outcome:

participants gain confidence in the filming process
each participant creates footage ready for editing

MODULE 4 Reels Editing: From Raw Footage to the Final Video

Simple editing apps (CapCut / Instagram)
Organizing video footage
Trimming and editing
Adding text to videos
Subtitles and readability
Music, rhythm and video dynamics
Elements that help increase audience retention

Outcome:

creating a fully edited Reel

MODULE 5 Consolidation and Advanced Practice: Reels Editing

Analyzing created Reels
Improving video editing and structure
Adjusting text and subtitles
Creating a consistent visual style
Practicing different editing versions using the same footage
Practical techniques used by content creators

Outcome:

participants will be able to independently edit higher-quality Reels

MODULE 6 Publishing, Optimization and Analysis

- Properly publishing Reels on Facebook and Instagram
- Choosing an appropriate caption
- Optimization elements:
  - cover image
  - text
  - hashtags
  - the first few seconds of the video
- What to improve in future Reels
Outcome:
- a properly published Reel
- understanding the key performance metrics