Facebook or Instagram Page for a business is more than just an account where you post from time to time. Your accounts need to be set up correctly, connected, secured and organised so that they are easy to manage, including when several people are working on them.
The ABCs of Facebook & Instagram is a practical course for anyone who wants to learn from scratch how to build and manage a business presence within the Meta ecosystem. No social media experience is required. We will start with the basic settings and work step by step on the Page of your business, organisation or project.
The course is suitable both for individuals promoting their own products or services and for businesses that already have social media pages but are unsure whether they are set up correctly or how to organise their communication.
You will work directly with:
• your personal Facebook profile;
• your Facebook Page;
• your professional Instagram account;
• Meta Business Suite on desktop and mobile;
• Business Portfolio.
Each session includes practical exercises and hands-on homework assignments to help you practise and gradually build your own communication strategy.
This course is recommended for you if you:
• are an entrepreneur or represent a small business;
• are responsible for communication within an organisation;
• represent an NGO or a project;
• want to start working in social media;
• want to learn from scratch how to manage Facebook and Instagram Pages professionally.
COURSE OUTCOMES
By the end of the 10 sessions, you will have:
• a properly configured and secured personal profile;
• a Facebook Page that has been created and optimised;
• a correctly connected Instagram Business account;
• Meta Business Suite installed and configured on your phone and computer;
• an organised and secured Business Portfolio;
• correctly configured access levels;
• a communication strategy tailored to your organisation or business;
• a 30-day content calendar;
• posts created with the help of AI;
• posts scheduled in Meta Business Suite;
• the ability to understand and interpret key Meta metrics.
Format: in-person or online group
Start date: 3 August 2026
Cost: MDL 1,500
Early Bird: MDL 1,300 until 27 July 2026
Register by completing the form.
Topic 1. How Facebook, Instagram and the Meta ecosystem work
Topic 2. Your personal profile — the foundation for managing pages
Topic 3. Creating a Facebook Page
Topic 4. Completing and optimising your Page
Topic 1. Creating a Professional Instagram Account
Topic 2. Switching to an Instagram Business Account
Topic 3. Connecting Facebook and Instagram
Topic 4. Installing and Setting Up the Meta Business Suite Mobile App
Topic 5. Introduction to the Meta Business Suite Interface
Topic 1. What is a Business Portfolio and Why It Matters
Topic 2. Understanding the Admin Panel (Business Settings)
Topic 3. Access Levels and User Roles
Topic 4. Setting Up the Business Account:
Topic 5. Securing Your Account:
Topic 1. Defining Communication Goals
Topic 2. Identifying the Target Audience
Topic 3. Defining Content Pillars
Topic 4. Building a Strategy with the Help of AI
Topic 1. How to Create an Editorial Calendar
Topic 2. The Most Popular Types of Posts and Stories
Topic 1. How to Use ChatGPT for Communication
Topic 2. Creating Effective Prompts
Topic 3. Generating Ideas and Writing Posts
Topic 4. Adapting Texts for Different Types of Posts
Topic 5. Creating a Set of Posts for the Editorial Calendar
Topic 1. Meta Insights
Topic 2. How to Analyze Post Performance
Topic 3. What Works and What Needs Improvement
Topic 4. Analysis of Participants’ Pages
Topic 1. Reviewing Page Structure
Topic 2. Improving Elements That Need Optimization
Topic 3. Optimizing the Strategy and Content Calendar
Topic 4. Practical Work on Participants’ Projects
Topic 1. Questions and Answers from the Course
Topic 2. Addressing Specific Situations Encountered by Participants
Topic 3. Final Recommendations for Managing Page
Communications Specialist and Social Media Strategist
With over 10 years of experience in digital marketing and managing Facebook and Instagram pages. She is a communications consultant for businesses, public institutions, and organizations, Communications Manager at the Nicolae Botgros Palace of Culture in Cahul, and founder of the Nadejda Cudobețchi Communications and Promotion Agency.
1500 MDL
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