Digital Upgrade for Entrepreneurs

An intensive, hands-on program designed to bring structure to your sales, customers, marketing, and processes. You’ll learn how to choose the right customers, clarify your offer, build the “interest → contact → order” flow, organize your customer database in a CRM, and secure your accounts.

If you rely on manual processes, have scattered information (messages, spreadsheets, files), and your online presence doesn’t generate customers, the same problem keeps repeating: a lot of effort with results that are hard to track.

Digital Upgrade is a 100% practical digitalization program for SMEs in the Cahul region, designed to structure your sales, communication, and internal processes using accessible tools and clear implementation steps.

Who the program is for

The program is for entrepreneurs and managers from the Cahul region working in agriculture, tourism, trade, manufacturing, services, and HoReCa. The sessions are designed to be relevant across industries, with examples and applications adapted to each type of business.

By the end of the program, you will have:

• a clear digitalization vision, so you know what to do first and what to postpone
• more efficient internal processes — at least one process optimized with digital tools
• an improved online presence — a clarified offer, an active channel, and a defined conversion flow
• digital tools implemented or tested — a mini-CRM, organization tools, automation, an AI assistant
• a 60–90 day action plan, ready for implementation

Program format

The program takes place in person, at the Inotek Center, and lasts 3 days.

Iteration 1: March 27–29, 2026 (Friday, Saturday, Sunday)
Iteration 2: April 24–26, 2026 (Friday, Saturday, Sunday)

Choose one of the two periods based on your availability.

The format is 100% practical, based on workshops, exercises applied to your own business, and case studies.

Program modules — 8 practical sessions

1. Understanding the regional digital consumer: How customers in the South search, compare, and make decisions (online vs offline).
2. Positioning and value proposition: Clarifying the offer and differentiators. Consistent messaging across channels.
3. Digital acquisition and conversion channels: Choosing the right channels and building the “interest → contact → order” flow.
4. Sales & CRM (customer relationship): Customer database, pipeline, follow-up. Exercise: a functional mini-CRM.
5. Internal organization and digital processes: Separating personal from business activities, simplifying one internal process.
6. Basic cybersecurity for entrepreneurs: Account and document protection, backups, minimum security rules.
7. AI and automation for efficiency: AI as an assistant for marketing, sales, and repetitive tasks.
8. Integration and Digital Upgrade action plan: Connecting everything into a practical plan. Deliverable: a 60–90 day plan.
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Mentorship / Tracking

After completing both intensives, 8 companies will receive individual mentorship (tracking), focused exclusively on their business: tool adaptation, feedback, and implementation steps.

You can benefit from mentorship if:

• mandatory attendance at the intensive
• completion of at least 6 practical tasks
• a real intention to implement

Participation fee

399 MDL — special price for registrations until March 13

500 MDL — standard price

The fee includes participation in all sessions, course materials, and access to experts. Mentorship is offered to selected companies that meet the eligibility criteria.

Registration

If you want a digitalization program where you work on your own business, not just theory, register now.